Five years of talkable work
CLIENT: NETFLIX
COMPANY: META CREATIVE SHOP
ROLE: CREATIVE & ART DIRECTION
Five years of
talkable work
CLIENT: NETFLIX
COMPANY: META CREATIVE SHOP
ROLE: CREATIVE & ART DIRECTION
Five years of talkable work
CLIENT: NETFLIX
COMPANY: META CREATIVE SHOP
ROLE: CREATIVE & ART DIRECTION
CONTEXT
CONTEXT
CONTEXT
Netflix grows on
word of mouth
Netflix grows on word of mouth
Netflix grows on word of mouth
Across every title, the brief was consistent: get people talking. Netflix saw recommendation as a growth engine, helping unexpected titles find their audience and become global hits.
Over 6 years, I brought Netflix what Meta was building next and directed the creative to turn those products into experiences people talked about.
Across every title, the brief was consistent: get people talking. Netflix saw recommendation as a growth engine, helping unexpected titles find their audience and become global hits.
Over 6 years, I brought Netflix what Meta was building next and directed the creative to turn those products into experiences people talked about.
Across every title, the brief was consistent: get people talking. Netflix saw recommendation as a growth engine, helping unexpected titles find their audience and become global hits. Over 6 years, I brought Netflix what Meta was building next and directed the creative to turn those products into experiences people talked about.
INSIGHT
INSIGHT
People trust people
People trust people
An impression is fleeting. An interaction sticks, giving people something to talk about and pass on. And Deloitte found 53% of Gen Z and Millennials say they get better recommendations from social than from a streaming app itself.
An impression is fleeting. An interaction sticks, giving people something to talk about and pass on. And Deloitte found 53% of Gen Z and Millennials say they get better recommendations from social than from a streaming app.
INSIGHT
People trust people
An impression is fleeting. An interaction sticks, giving people something to talk about and pass on. And Deloitte found 53% of Gen Z and Millennials say they get better recommendations from social than from a streaming app itself.
THE WORK
THE WORK
Bring Netflix into the chats
Bring Netflix into the chats
WhatsApp "Sticker" Heist
The first branded sticker pack let fans
bring the Money Heist series into
their conversations.
WhatsApp "Sticker" Heist
The first branded sticker pack let fans
bring the Money Heist series into
their conversations.
THE WORK
Bring Netflix into the chats
WhatsApp "Sticker" Heist
The first branded sticker pack let fans
bring the Money Heist series into
their conversations.
THE WORK
THE WORK
THE WORK
Put the world in your space
Put the world in your space
Put the world in your space
The Witcher · Monsters unleashed.
Kikimora crafted out of Instagram and into feed.
GeoAnchor AR brought the monsters to Comic-Con.
The Witcher · Monsters unleashed.
Kilimora crafted out of Instagram and into feed. GeoAnchor AR brought the monsters to Comic-Con.
The Witcher · Monsters unleashed.
Kikimora crafted out of Instagram and into feed.
GeoAnchor AR brought the monsters to Comic-Con.
Malcolm & Marie
The Ampersand.
Multi-user AR placing the film's
“&” between two people.
Malcolm & Marie
The Ampersand.
Multi-user AR placing the films “&” between two people.
Stranger Things
Enter the Upside Down.
AR turned fans’ surroundings
into the Upside Down.
Stranger Things
Enter the Upside Down.
AR turned fans’ surroundings
into the Upside Down.
THE WORK
THE WORK
THE WORK
Speak fluent Reels
Speak fluent Reels
Speak fluent Reels
Army of the Dead
Cats react
A split-screen reaction turned a movie moment into participatory humor native to Reels.
Army of the Dead
Cats react
A split-screen reaction turned a movie moment into participatory humor native to Reels.
Damsel
Give Millie 15 seconds.
Rapid fire from Millie Bobby Brown, using the speed, rhythm and listicle language of Reels.
Damsel
Give Millie 15 seconds.
Rapid fire from Millie Bobby Brown, using the speed, rhythm and listicle language of Reels.
THE WORK
THE WORK
First global subscriber acquisition test
First global subscriber acquisition test
THE WORK
First global subscriber acquisition test
RESULTS
RESULTS
Netflix kept coming back
Netflix kept coming back
Across 42 campaigns, I turned new Meta products and tools into creative firsts for Netflix, reaching 256M people.
Across 42 campaigns, I turned new Meta products and tools into creative firsts for Netflix, reaching 256M people.
•••
1st
1st
BRANDED STICKERS
ON WHATSAPP
BRANDED STICKERS
ON WHATSAPP
•••
Pilot
Pilot
PARTNER FOR REELS, INSTAGRAM STORIES CAROUSEL, PARTNER AND POLL ADS, CONTENT RECOMMENDER
PARTNER FOR REELS, STORIES CAROUSEL, PARTNER AND POLL ADS, CONTENT RECOMMENDER
RESULTS
Netflix kept coming back
Across 42 campaigns, I turned new Meta products and tools into creative firsts for Netflix, reaching 256M people.
•••
1st
BRANDED STICKERS
ON WHATSAPP
•••