

ABOUT
I work across creative strategy, brand partnerships, and AI, mostly with entertainment and culture. I’m curious about new technology and what it opens up creatively, but I’m always thinking about the people on the other side of it. I’ve built teams and practices from nothing, and I like being close to the work, from figuring out the idea through to seeing it made.
Outside of work, I run Powder to My People, a winter sports community helping people who haven’t always seen themselves on the slopes find their way there.
THE JOURNEY
Meta Creative Shop
Global Lead, Creators & Creative Strategy
2025 - Present
Creative Strategist, Tech & Entertainment
2024 - 2025
Creative Strategist, Entertainment
2018 - 2024
Paramount (fka Viacom)
2014 - 2017
VP, Integrated Marketing
VP, Digital & Social
Interpublic Group
2014 - 2017
Director, Content & Digital Innovation
Stand Alone Productions
2010 - 2012
Film Producer

ABOUT
I work across creative strategy, brand partnerships, and AI, mostly with entertainment and culture. I’m curious about new technology and what it opens up creatively, but I’m always thinking about the people on the other side of it. I’ve built teams and practices from nothing, and I like being close to the work, from figuring out the idea through to seeing it made.
Outside of work, I run Powder to My People, a winter sports community helping people who haven’t always seen themselves on the slopes find their way there.
THE JOURNEY
Meta Creative Shop
Global Lead, Creators & Creative Strategy
2025 - Present
Creative Strategist, Tech & Entertainment
2024 - 2025
Creative Strategist, Entertainment
2018 - 2024
Paramount (fka Viacom)
2014 - 2017
VP, Integrated Marketing
VP, Digital & Social
Interpublic Group
2014 - 2017
Director, Content & Digital Innovation
Stand Alone Productions
2010 - 2012
Film Producer
CHALLENGE
Partners
I’ve spent my career leading creative for some of the world’s biggest brands, turning emerging technology into work people actually use.












SPEAKING & RECOGNITION
Where the work has been recognized,
and where I've been
asked to talk
about it.

SXSW · Sundance · ANA Creator Marketing · CultureCon NYC
·
Clio Jury Chair '24, Juror '23 · ADCOLOR Leader '25 · Webby Anthem '23
·
Variety · Forbes · The Hollywood Reporter
Speaking
SXSW
Sundance
ANA Creator Marketing
CultureCon NYC
Recognition
Clio Jury Chair '24, Juror '23
ADCOLOR Leader '25
Webby Anthem '23
Press
Variety
Forbes
The Hollywood Reporter



SPEAKING & RECOGNITION
Where the work has been recognized,
and where I've been
asked to talk
about it.

SXSW · Sundance · ANA Creator Marketing · CultureCon NYC
·
Clio Jury Chair '24, Juror '23 · ADCOLOR Leader '25 · Webby Anthem '23
·
Variety · Forbes · The Hollywood Reporter
Speaking
SXSW
Sundance
ANA Creator Marketing
CultureCon NYC
Recognition
Clio Jury Chair '24, Juror '23
ADCOLOR Leader '25
Webby Anthem '23
Press
Variety
Forbes
The Hollywood Reporter



SPEAKING & RECOGNITION
Where the work has been recognized, and where I've been asked to talk about it.

SXSW · Sundance · ANA Creator Marketing · CultureCon NYC
·
Clio Jury Chair '24, Juror '23 · ADCOLOR Leader '25 · Webby Anthem '23
·
Variety · Forbes · The Hollywood Reporter
Speaking
SXSW
Sundance
ANA Creator Marketing
CultureCon NYC
Recognition
Clio Jury Chair '24, Juror '23
ADCOLOR Leader '25
Webby Anthem '23
Press
Variety
Forbes
The Hollywood Reporter





