ABOUT

I work across creative strategy, brand partnerships, and AI, mostly with entertainment and culture. I’m curious about new technology and what it opens up creatively, but I’m always thinking about the people on the other side of it. I’ve built teams and practices from nothing, and I like being close to the work, from figuring out the idea through to seeing it made.

Outside of work, I run Powder to My People, a winter sports community helping people who haven’t always seen themselves on the slopes find their way there.

THE JOURNEY

Meta Creative Shop

Global Lead, Creators & Creative Strategy

2025 - Present

Creative Strategist, Tech & Entertainment

2024 - 2025

Creative Strategist, Entertainment

2018 - 2024

Paramount (fka Viacom)

2014 - 2017

VP, Integrated Marketing

VP, Digital & Social

Interpublic Group

2014 - 2017

Director, Content & Digital Innovation

Stand Alone Productions

2010 - 2012

Film Producer

ABOUT

I work across creative strategy, brand partnerships, and AI, mostly with entertainment and culture. I’m curious about new technology and what it opens up creatively, but I’m always thinking about the people on the other side of it. I’ve built teams and practices from nothing, and I like being close to the work, from figuring out the idea through to seeing it made.

Outside of work, I run Powder to My People, a winter sports community helping people who haven’t always seen themselves on the slopes find their way there.

THE JOURNEY

Meta Creative Shop

Global Lead, Creators & Creative Strategy

2025 - Present

Creative Strategist, Tech & Entertainment

2024 - 2025

Creative Strategist, Entertainment

2018 - 2024

Paramount (fka Viacom)

2014 - 2017

VP, Integrated Marketing

VP, Digital & Social

Interpublic Group

2014 - 2017

Director, Content & Digital Innovation

Stand Alone Productions

2010 - 2012

Film Producer

CHALLENGE

Partners

I’ve spent my career leading creative for some of the world’s biggest brands, turning emerging technology into work people actually use.

SPEAKING & RECOGNITION

Where the work has been recognized,
and where I've been
asked to talk
about it.

SXSW · Sundance · ANA Creator Marketing · CultureCon NYC 
 ·
Clio Jury Chair '24, Juror '23 · ADCOLOR Leader '25 · Webby Anthem '23
 ·
 Variety · Forbes · The Hollywood Reporter

Speaking

SXSW

Sundance

ANA Creator Marketing

CultureCon NYC 

Recognition

Clio Jury Chair '24, Juror '23

ADCOLOR Leader '25

Webby Anthem '23

Press

Variety

Forbes

The Hollywood Reporter

SPEAKING & RECOGNITION

Where the work has been recognized,
and where I've been
asked to talk
about it.

SXSW · Sundance · ANA Creator Marketing · CultureCon NYC 
 ·
Clio Jury Chair '24, Juror '23 · ADCOLOR Leader '25 · Webby Anthem '23
 ·
Variety · Forbes · The Hollywood Reporter

Speaking

SXSW

Sundance

ANA Creator Marketing

CultureCon NYC 

Recognition

Clio Jury Chair '24, Juror '23

ADCOLOR Leader '25

Webby Anthem '23

Press

Variety

Forbes

The Hollywood Reporter

SPEAKING & RECOGNITION

Where the work has been recognized, and where I've been asked to talk about it.

SXSW · Sundance · ANA Creator Marketing · CultureCon NYC 
 ·
Clio Jury Chair '24, Juror '23 · ADCOLOR Leader '25 · Webby Anthem '23
 ·
 Variety · Forbes · The Hollywood Reporter

Speaking

SXSW

Sundance

ANA Creator Marketing

CultureCon NYC 

Recognition

Clio Jury Chair '24, Juror '23

ADCOLOR Leader '25

Webby Anthem '23

Press

Variety

Forbes

The Hollywood Reporter

Leadership.
Creativity. 
Strategy.

Leadership.
Creativity. 
Strategy.

Leadership.
Creativity. 
Strategy.